Focusing on the Patient: Developing an Innovative Digital Health App

Focusing on the Patient: Developing an Innovative Digital Health App

Doctors are burdened with an immense amount of paperwork, reducing the amount of quality time they spend with their patients. The covid-19 pandemic only demonstrated how healthcare administration is one of the weak spots of the system that we can no longer tolerate. Our app’s goal was to cultivate patient-centric communication, by taking away the complex medical bureaucracy, and allowing healthcare and pharma professionals to do what they know the best: improve people’s quality of life

Saving doctors' precious time

Client

Our client is a Boston-based medical center providing primary medical care. They focus on adult and youth patients, caring about their overall well being, from prevention, to treatment. They took the initiative to optimize their work-flow management, so they can improve the patient experience, reducing the waiting lines, lengthy paperwork and tardiness.

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Challenge

When I studied at a prestigious medical school, nobody told me that I will spend half of my time as a doctor, and the other half as an administrator

This is how our client, a Boston-based medical center, started the conversation about the biggest current problem they are facing: lack of time.

Doctors are burdened with an immense amount of paperwork, reducing the amount of quality time they spend with their patients. The covid-19 pandemic only demonstrated how healthcare administration is one of the weak spots of the system that we can no longer tolerate.

We need an efficient, yet secure solution that will help patients fill in the medical forms with ease, and that will be connected to different hospital platforms, so doctors can immediately have access to all this valuable information.

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Our Solution

We started discussing the features of the app, and from the start we wanted to have a feature that would save all the medical forms in one place, so that the users can access them, any time they need to. We suggested clients add a special covid-19 related feature, so every user can have their covid-test, vaccination information and previous covid-related history on the spot. Not only did they agree with our suggestion, they valued our thinking process to be current in the post-pandemic world. Together, we decided to include an informational section in the app, so users can have access to reliable medical data. 

The next step was to improve the user experience and to absolutely ensure that data privacy and security are on the highest possible level. Our users need to trust the product being safe for them to use, due the delicate nature of medical information, that needs to be guarded with confidentiality. Throughout the development process, our team was well integrated in the team of our client, making it a partnership that goes beyond working on a single app, and that continues to thrive.

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Business Impact

Numbers speak louder than words: waiting time was reduced from 75 minutes on average, to only 23. Patients satisfaction rate grew from 44% to 72% on average, and the Google reviews of the medical center improved from 3,9 to 4,4 stars. One in every two patients downloaded the app already, and one in 3 patients who did not, state that they plan to do it for the following doctor appointment.

Employees of the medical center rated the app 4,78/5, in terms of functionality. They said that they monthly saved more than 28 hours. that was earlier dedicated to administrative work.

Our app’s goal was to cultivate patient-centric communication, by taking away the complex medical bureaucracy, and allowing healthcare and pharma professionals to do what they know the best: improve people’s quality of life. Cooperating with our clients made us even more personally invested in this goal, and we cannot wait to develop another innovative product that makes a change in the healthcare industry. 

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